MAGAZINE B 

Spotify was founded in Stockholm by Daniel Ek and Martin Lorentzon in 2006—a time when the music industry was in decline. The audio streaming and media services provider set out to democratize music and make a legal way for anyone to enjoy their favorite tracks. As consumers eagerly welcomed audio streaming, Spotify unveiled a novel listening experience through its machine learning-based, personalized playlist technology. Now providing services in more than 180 countries worldwide, Spotify continues to diversify its voice content with podcasts and audio books to create an ecosystem in which consumers and creators coexist symbiotically.