Story mfg. originated from a desire for a more authentic and conscientious approach to fashion, rejecting the notion of compromising between aesthetics and consciousness. Founded by a husband and wife team, the brand collaborates with a diverse group of artisans, including dyers, weavers, embroiderers, and tailors. Their goal is to contribute to a positive transformation in the fashion industry by demonstrating that kindness to people and the planet is a powerful strength. They see fashion as a potential vehicle for social activism and envision Story mfg. playing a role in shaping a more optimistic future. While guided by a manifesto, the brand remains open to adapting its principles as opportunities for positive impact unfold.