URU TOKYO is a Japanese menswear label founded by Masaharu Urushiyama in autumn/winter 2010. Drawing on his background across multiple fashion houses, Urushiyama works with relaxed, loose cutting and fluid, draping fabrics to create clothing defined by quality, comfort, and distinctive colour. Oversized, draped silhouettes and soft, muted tones give the brand an easy, effortless mood, blending knitwear, linen, and leather with layered textures and mixed materials. The result is gender-neutral clothing that moves between military, workwear, and street influences — everyday pieces that turn the ordinary rhythms of Tokyo into something extraordinary.