Founded in 1920, New Era is a heritage headwear brand rooted in sport, culture, and self-expression. Best known for its iconic 59FIFTY fitted cap, New Era has long been the official on-field cap supplier for Major League Baseball, evolving from a sports essential into a global streetwear staple. Blending craftsmanship with cultural relevance, the brand continues to shape the identity of modern headwear through collaborations, storytelling, and timeless design.