Moif is a brand focused on the meaning of functional and uniform. A 'functional everyday wear' concept for an orderly life. We considered things that would increase satisfaction through easy accessibility and visual-tactile details. It makes everyday life more concise but powerful at the same time. The selection of apparel materials and the start of design communication reflect the phenomena occurring in Korea's climate and busy society, and is unfolding a collection. The precious time you will gain in a more concise daily life can create another value.