Kijun, a Seoul-based designer brand, derives its name from the Korean word for "Standard," symbolizing its mission to redefine conventions in fashion. By infusing elements of nostalgia and innovation, Kijun presents a new standard of beauty, reminiscent of stumbling upon an old photograph of one's mother—simultaneously familiar and unfamiliar. Through its designs, Kijun celebrates the diversity of women across cultures, encapsulating their honesty, boldness, and wit in its unique aesthetic language, thus breathing new life into timeless elegance.