In 2013, the brand "coeur" changed its name to "KIJIMA TAKAYUKI," the name of the designer behind it, and started with the expansion of its men's and women's lines. KIJIMA TAKAYUKI is a hat brand which filters the atmosphere of the current times through an original perspective and sense of balance, with "design which lives through styling" as a concept. In 1995 he established his atelier in Daikanyama Tokyo, opening a brand store in 1999. In his atelier, expert craftsmen make all products by hand, with the utmost care for each individual detail. There, hats are made with unique techniques, in order to achieve a soft and easy-to-wear product which cannot be obtained with mass-production.