Katsuyuki Yoshida, known for creating legendary bags with a devoted global following, Reo Yoshida, a writer and photographer also known as the author of Honokaa Boy, and Akimu Yoshida, a longtime bag designer, are the core of this brand. It blends Japan’s traditional culture and exceptional craftsmanship, adding new essences to timeless values, establishing a unique style with a fresh perspective and sensibility.
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