Hibi - means "day by day" in Japanese. Taken the traditional crafted incense techniques with innovative design, hibi created the "10 minutes aroma" that brings you relaxation and have you to enjoy a moment of life by lighting up a 10 minutes incense.  Painstakingly trialled and refined over 3 years, hibi incorporates natural paper fibres, wax and charcoal into meticulously balanced incense powders, creating a strippable, matchless incense stick that burns safely resting on its own reusable custom pad without the need for a lighting device.