Launched in Seoul in 2014, the brand Andersson Bell was created by a Creative Director inspired by blending Korean and Scandinavian cultures. The name combines “Andersson,” a common Swedish surname, and “Bell,” representing a traditional Korean temple bell, symbolising the fusion of these two contrasting cultures. Andersson Bell aims to showcase its unique perspective by merging diverse cultural influences, going beyond just Scandinavian design to create something truly distinctive.