Hibi - means "day by day" in Japanese. Taken the traditional crafted incense techniques with innovative design, hibi created the "10 minutes aroma" that brings you relaxation and have you to enjoy a moment of life by lighting up a 10 minutes incense.
It's ok to switch off and take a break.

The innovation of Hibi self-lighting incense sticks is combining matches and incense. Painstakingly trialled and refined over 3 years, hibi incorporates natural paper fibres, wax and charcoal into meticulously balanced incense powders, creating a strippable, matchless incense stick which burns safely resting on its own reusable custom pad without the need for a lighting device.


The incense of Awaji Island and matches of Harima. Born from the encounter of two of Hyogo prefecture’s traditional crafts.
A beautiful, unisex gift, inviting the user into a moment’s peace and reflection in their busy day.

Will be available online and in-store soon. Stay tuned.